Veronica Franklin Gould

A photo of Veronica Franklin Gould.

VERONICA FRANKLIN GOULD, Trustee of The Amber Trust, founded the charity Arts 4 Dementia in 2011 to develop weekly learning and participation programmes at cultural venues. The aim of the charity is to re-energise and inspire people above the strains of early-stage dementia, with a website to signpost arts opportunities for dementia in the community nationwide.

Veronica worked with Dementia UK to devise training and insight for arts facilitators, and with a range of universities to provide best-practice conferences and reports. Her inaugural programme, Reawakening the Mind (2012-13), won the London 2012 Inspire Mark and Positive Breakthrough in Mental Health Dementia Award 2013.

Veronica was named finalist in The Sunday Times Changemaker competition and on publication of Music Reawakening (2015), she was appointed A4D president. Her regional guide, Reawakening Integrated: Arts & Heritage (2017) maps arts opportunities for dementia and aligns arts within NHS England’s Well Pathway for Dementia.

Her social prescribing campaign (2019-23) encourages professionals to empower people to access wide-ranging arts from the outset of symptoms – to preserve their Brain Health – with practice disseminated in A.R.T.S. for Brain Health: Social Prescribing as Peri-Diagnostic Practice for Dementia(2021) and to 40 countries around the world through Global Social Prescribing: The A4D Arts for Brain Health Debates.

Veronica is president of Arts 4 Dementia, a vice-president of Decibels, on the advisory boards of the British Society of Lifestyle Medicine and the Global Arts in Medicine Fellowships,